Apple will focus on iPhones and television on September 09 events

Apple is expected to unveil updated iPhones Wednesday along with a renewal of Apple TV that could signal a push in online TV streaming dominated by Netflix.

Apple mother remained even rumors ran rampant about what is in store in the event of the media in San Francisco.

In the enigmatic mark, invitations provided little more than the time and place of the event, to be held in the spacious Bill Graham Civic Auditorium near City Hall.

A line reading invite: "Hey Siri, give us a clue," he led many to believe that virtual assistant Siri software, which is integrated into Apple devices will help people find programs or movies on Apple TV.

Apple TV also believes it is receiving its own application store, which is open to external developers who can make games and other content to it.

The third generation of Apple TV is introduced little more than three years ago. The California-based company long downplayed Apple TV as a "hobby" after the original version was released in 2007.

"Finally, we are reviewing your hobby, Apple TV," said Forrester analyst Frank Gillett.

Apple is dabbling with the idea of ​​making television programming online in a move that would challenge established players like Netflix and Amazon Prime, according to a recent report in the journal Variety show.

"There is a definite movement towards the cutting line, and Apple is able to do," said Gartner analyst Van Baker. "They have the premium content in a row, so the real differentiator is to bring television network to the platform."

Keys to the kingdom

"Original programming is the only solution to the biggest problem of Apple in the video world: no one wants to sell the rights to content from Apple," said Forrester analyst James McQuivey.

"After seeing what happened to the music business when Apple was given the keys to the kingdom, producers and programmers video are more timid gun in delivering the same power of Apple in the world of programs TV."

Apple became a power to be reckoned with in digital music sales due to the popularity of their mobile devices and iTunes online store.

While Apple was at the forefront of change to digital music, the world of Internet TV streaming now has powerful players. "Apple Opportunity to shape the market is gone, are just joining this program is already underway," said McQuivey.

The data collected by Forrester indicated that 19 percent of American adults who use the Internet are interested in or use the Apple TV. That percentage jumps to almost one third is limited to online adults ranging from age 27 to 35.

While bringing Siri to Apple TV would be noteworthy, the analyst not only because it saw enough to get people to run out and buy the hardware.

"Siri has not taken over the phone and will not take charge of the television either," McQuivey said.

"In the case of television it is because in reality things are not different from the voice search can help you with, and you do not need to make Siri voice search."

Products Fire TV Amazon have a "smart voice search button is dead easy to use," he added.

Faster iPhones

A revelation iPhone update is considered a sure thing in the event of the media, as the company has a model to do just that every September.

"We will get the iPhone and iPhone 6S 6S Plus, or what we call," Gartner analyst predicted Baker.

Improvements are expected to include a faster processing and better cameras, with Apple having made photography an important part of its bid, according to Baker.

New models of iPhone could also include the "contact force" technology used in Apple Watch, which allows the user to control the force based on the display device is pressed.

The weakest speculation Apple has introduced a new iPad, the largest in what would be a break from the tradition of tablet news company presentation in a separate event in October.

"If the rumors of a play iPad out, may be showing a new vision of what iPads are in our lives," said Forrester analyst Gillett.

Apple's decision to organize the event in a place with a capacity for 7,000 people has led some to suspect that a surprise is in store.

"It makes me think there is a bit more - they need space to move something," Gillett said. Perhaps, he speculated, there will be a "Trojan horse in the Apple TV", which allows you to control smart appliances in homes.