Xiaomi partners with offline retailers to expand its presence in India

The giant Chinese technology Xiaomi has announced its partnership with the distributor of Foxconn subsidiary arm and only Innocomm Buy Live to expand its online distribution network in the Indian market. The new partnership will allow consumers to buy the Indians smartphones of the company in retail stores offline across the country.

The presence of my India will expand through major retailers large format, including Sangeetha, Big C, mobile batch Poorvika stores and mom and dad. Only Buy Live is an e-retailer that allows retailers, traders and large corporations to buy directly from the platform while Innocomm focuses entirely on direct retail distribution model.

Xiaomi India Head Manu Kumar Jain said in a statement: "This strategic alliance will strengthen the presence of My India across the country As we expand to more than 5,000 outlets offline, which allows more people to experience our products. and buy easily. "

smartphones, redmi Company 2, 2 redmi Prime, Prime redmi Note, redmi Note 3 and My 5 are currently available in all major cities of India. My Max will also be available in stores from July 13 onwards. It is worth mentioning that the cost of all devices My will equal pricing online.

As noted, smartphone enthusiasts across the country have expressed disappointment with the flash sales model followed by most Chinese brands. Xiaomi, which has a huge fan following in the country was recently criticized because the "minimum amount" of redmi Note 3 phones that went on sale on e-commerce platforms.

We believe that the model of retail online help the Chinese company to boost sales across the country as he did with Gionee and the other two Chinese Division brands that have invested heavily in conventional marketing in the Indian market. Indian consumers want to feel satisfied and try the product before making a final investment and model offline retail is the answer to your problem.