Foodpanda automated order flow, eyes gains in the next 3 years

online ordering platform food Foodpanda, which was criticized by the dismissal of more than 300 employees earlier this year, has implemented a system of almost complete automation of its order flow to be more effective operationally with more levels low staff said a company executive.

"The last six to eight months, who have worked in about 100 percent workflow automation ensure operational efficiency to meet our goal of becoming profitable in the next three years," Foodpanda CEO Saurabh Kocchar told PTI .

The company backed Rocket Internet has more than 2,000 employees in India, and is working on optimizing their resources. "It is imperative that internal systems fast and responsive, and we have to work with several external challenges."

"We serve about 40 percent of our orders through our internal fleet, and the rest is through restaurants to partner us," he said. Present in more than 200 cities in India, the company has no plans to expand to more places, but will focus on improving their existing supply.

"We have partnered with more than 12,000 restaurants in more than 200 cities in India, and we will look to make these more efficient this year," he said. In 2015, Pisces electronic services, the promoter Foodpanda India, had reported losses of Rs 36 crore on the back of revenues of Rs 5 crore.

The company is working on a commission model, which is between 10-25 percent in each order, and "in some cases, 35 percent," focusing on the delivery, said Kochhar. It has recently launched a service to ensure delivery within 45 minutes will be available in Delhi, Pune, Hyderabad, Mumbai and Bangalore.

The industry is still in its infancy, with less than 1 percent of food orders generated online, and is growing at a very fast pace despite several obstacles beginning, he said. services market food in the country is worth $ 48 billion, of which organized business is valued at 14 billion dollars and this is growing at more than 25 percent, according to industry estimates.

Foodpanda has raised more than $ 300 million since its launch in 2012 and has Rocket Internet, Goldman Sachs, and Falcon Edge Phenomenon Ventures, among others, as their investors. Kochhar said the company is "sufficiently funded" today.