India Apple now makes more than $ 1 billion in annual sales
According to the results presented in the Registrar of Companies (ROC), Apple India for the first time it crossed $ 1 billion in sales in the market, for the year ending March.
A report in the Economic Times reveals how Apple managed to achieve an increase of 44 percent in sales of Rs 4500.35 crore to Rs 6472.89 crore with net profit doubled from Rs 242.85 million rupees.
The tech giant based in Cupertino saw success with its iPhone smartphone past 6 years, and most of this increase in sales can also be attributed to marketing efforts, repurchase and deadlines schemes of the company have become aggressive over the past year. In fact, in October, Apple through its distributors also launched some buyback schemes for iPhone 6s.
While 6s iPhone and its more expensive brother ridiculous prices were targets, you can easily blame the exchange rate for this. And Apple moved quickly to change its strategy and offer plans to repurchase up to 34,000 rupees breeders out in exchange for an older model.
During the last couple of years, India has gained significantly in the eyes of Apple way, after posting revenues of Rs 3057.79 crore in FY13. This is evident in the way that Apple has begun to release their iPhones in the first wave of markets, not previously included India. Cupertino giant also recently tied up with Croma retail Apple to open stores in India in some of its retail stores.
According to the report of the third quarter of 2015 Gartner, Apple is strong and manages to steal the show in the premium segment of the smartphone market. But the same report also shows that Apple is constantly fighting an uphill battle against Android with 13.1 percent market share worldwide is from last year, up 12.5 percent.
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