Video Content Is Dominated by Apple Devices

A new report examining trends Adobe video display current online shows that iPhones, iPads and Apple TV at the forefront of access to video content either at home or on the move.

The Apple TV set top box is now the most popular form of access to all parts of television (the term applies to Adobe-based programming Internet sign-accessed) and as such is at the forefront of a growing trend, which is also seeing consumers turn more frequently to games consoles like the Xbox and last set-top units like the Roku streaming solution for premium content.

Between Q1 2014 and Q1 2015 saw TV Everywhere grew 282%, according to Adobe, and in the last three months, the Apple TV has grown its 5% to 10% so it is the only device more popular.

Often surge in popularity can be attributed to unique events generally sporty, Adobe gives the example of the World Cup, but the company says no programming "event" in the first three months of the year, this growth has to be considered as "organic" according to Tamara Gaffney, principal analyst Adobe Digital Index. "It goes to show that the industry is taking off, and, of course, is why Apple is trying to get out in front of him."

In mobile, that is an image, like iPads and iPhone account for 82% of all video viewing unauthenticated and mobile devices in general, now they represent 24% of all video outputs.

On Wednesday, the PwC Global Entertainment and Media Report for video viewing trends of consumers 2015-2019 detailed how leading flexibility and simplicity. So much so that 2015 be declared the year of revenues from income paid for digital downloads or streams that exceed generated from DVD sales.

The report also highlights that due to the inherent flexibility of digital technology in the service of higher television and streaming services contents were poised for explosive growth, and packaging television programs of high quality or characteristics traditional in a way that more closely aligns with digital consumers' expectations and lifestyles.

"What matters is the ability to combine content with a user experience that is differentiated and compelling in the platform of choice for consumers," said Marcel Fenez, global leader of PwC, entertainment and media.

Adobe's report, based on more than 200 billion individual video views and activity across 11,000 sites in the US and 7,000 further afield, paints a very similar picture.

"The key finding of our analysis is that the streaming video space is growing rapidly, and Apple is growing out by building an ecosystem of devices that refers to that space," Gaffney said. "Consumers now have control and are changing when and how to watch TV."